Dear Whatcom County Business Owner:

As a local business owner, you're trying to stay relevant and get your name to customers in Whatcom County and keep it out there while competition is challenging and the means to get the word out is changing.

What's Happening with the ad options you have now?

Traditional print advertising is becoming less effective each year. Already 54% of people have traded in their old Yellow Pages and solely search online and this number is growing daily. The cost to print and physically send mailers is increasing faster than the return on investment. Newspaper readership is rapidly declining while the cost to place a classified has remained steady.

Local cable and radio are also changing - with the arrival of TIVO, people are skipping commercials more than ever and now with satellite radio such as XM and Sirius, local programming is becoming harder and harder to find.

Your customers are already searching online

But the internet is huge - there's a lot of noise that can make it difficult for your customers to find you.

More and more small businesses were looking for a way to market online, but to limit the expose of their company to just their targeted geographic area. The argument was basically, “I have a pizza parlor. I sell pizza in this suburb, and a couple surrounding suburbs, but I don’t sell pizza in Hawaii, or Europe, so why pay to advertise on the Internet when most of the people who see my ad aren’t even in my service area?” This is a very valid question, and we hear it frequently.

Reaching new customers in your local area is vital to your continued success.

LocalAdLink can help make your business stand out.

How?

1. Geo-Targeted Marketing
2. A Versatile Business Listing
3. Advertising on High-Traffic Websites, Search Engines and Advertising Network

Geo-Targeted Marketing

LocalAdLink uses “geo-targeting” to show your advertising to ONLY people in the zip codes you select. How does it do this? There is a database that links your IP address (the address of the “pipe” that brings your Internet service to your home or office) to you zip code. This works pretty well for residential customers and small businesses. Larger companies that have their corporate servers in another city will have to search for the city they are in to see the LocalAdLink advertisers. All other will see only local advertisers by default when they come to the LocalAdLink.com website.

Schedule an appointment to learn what Geo-Targeting can do for YOU!

A Versatile Business Listing

www.LocalAdLink.com is the main hub of our system. This web site is an online local search directory that is an easy to use resource for people looking for local information. On LocalAdLink.com customers can search for your business by name or type, (e.g. Pizza) read & write reviews about your business & services, see photos and videos, get driving directions and even download coupons.

Have a website? Great! Don't have a website? No problem!

This listing will have all the information customers need! The listing will give the customer the information they need to contact you and will enhance traffic to your website.

Advertise on Hundreds of High-Traffic Websites

The genius of LocalAdLink isn’t developing a website where you can search for local businesses, although LocalAdLink.com serves this purpose. The real genius comes from partnerships with hundreds of highly-trafficked websites and many more e-commerce sites to show their advertising — using the same “geo-targeting” technology.

What does this mean? Your business listing or ad can be seen on some of the most popular web sites, search engines, and social networks in America. Some of these include Google, Yahoo, MSN, AOL, Ask.com, Earth link, YouTube, GMAIL, About.com, Napster, PGA.com, Redbook, Hollywood.com, Monster.com, MySpace, LinkedIn, Friendster, Bebo, Hi5, Orkut, MiGente and BOOMj. But the best part is by using their geo-targeting software, your ad is only shown to people in your area which ensures you get the most value for your advertising dollar.

Put Your Business over 100 Search Engines

Finally, LocalAdLink puts your business over 100 search engines. Is this good? Well, yes and no. Most people only use of of the top 4 search engines: Google, Yahoo, Windows Live and Best of the Web. All the other search engines together account for only 1-2% of searches.

But, from the point-of-view of these key search engines, having your business linked in exactly the same way in 100 other places across the web is fabulous. It says to the search engines that this is a real business, and that this business has a good online reputation (it’s popular. . . how else would it get all these incoming links?).

So this feature has a big benefit beyond the top 4 search engines — it helps increase your rank in these giant search engines.

Schedule an appointment to learn more

No SEO Firm Can Do This. . . At the Same Price!

Can a web consulting company do this same work for you? Yes, they can. However, it would be very expensive. LocalAdLink automates the process so that:

• it’s done in 72 hours
• you can track your results online
• you can add videos, photos and coupons to your listing
• you can modify you listing whenever you wish (like change coupons, add new photos, etc)
  

You can’t track your results from newspaper advertising or flyers or yellow page advertising. But you can track your results very exactly, 24-hours-a-day, with LocalAdLink.

Schedule an appointment for presentation

Looking forward to hearing from you!

Dave Gagnon
Independent Sales Representative
LocalAdLink

P.S. Cut through the noise on the Internet and get your name to local and relevant customers! Schedule an appointment with one of our sales representatives to present this low and fixed cost way to get traffic into your business!